Best Website to Download Free Market Research Data
There are now a plethora of online market research tools, many of which are gratis, or offer free and paid-for access. Whilst this isn't an exhaustive list, nosotros've suggested 9 bully tools that publish market data, insight and intelligence – platonic if you're a researcher, planner or marketer.
1. Google Books NGram Viewer
A very useful and fascinating tool that analyses the yearly count of selected n-grams (alphabetic character combinations), or words and phrases found in over v.two 1000000 books digitised by Google. Data can be analysed from the year 1500 onwards, making it a particularly insightful tool for marketers, researchers as well every bit sociologists, historians and other research professionals.
If yous'd like to run across more examples of Ngrams, check out 10 Fascinating Charts From Google'southward Ngram Viewer.
Have a await at the Google Books NGram Viewer »
2. Statista
Statista is the commencement statistics portal in the world to integrate data on over threescore,000 topics from over 18,000 sources onto a single professional platform. It is categorised into 21 market sectors and provides companies, research institutions and the academic community with direct access to quantitative data on media, business, finance, politics and more.
Whilst admission to some of the data available on Statista.com is free, given the exclusivity and specificity of many statistics, a premium account is required to access much of the platform.
The example below illustrates Apple iPhone sales worldwide from the Q3 2007 to Q4 2014.
Take a look at Statista »
3. Statcounter Global Stats
StatCounter Global Stats is provided by StatCounter – the gratuitous, online visitor stats tool. It publishes technical data, such as browser and operating system usage, and screen resolutions, for desktops, mobiles, tablets and consoles, beyond all countries.
Stats provided are based on amass data nerveless via more than 15 billion page views per month across the StatCounter network of more than than 3 million websites.
Take a look at Statcounter Global Stats »
four. Google Trends
Google Trends is an extremely useful tool that publishes aggregated search information. Information technology has a myriad of uses for researchers, marketers, planners helping them understand audience search behaviour segmented past state, fourth dimension and Google index.
Take a look at the marketers guide to Google Trends, to fully empathise its potential.
Take a wait at Google Trends »
5. Consumer Barometer
The Consumer Barometer is a gratis Google tool that publishes consumer insights to aid planning and decision-making across the digital mural. Data from the Consumer Barometer is derived from two main sources: the core Consumer Barometer questionnaire, which is focused on the adult online population, and the Connected Consumer Written report, which aims to enumerate the total adult population and is used to weight the Consumer Barometer results.
In addition to providing pre-defined consumer behaviour charts, it has a graph builder facility, allowing researchers to create their own charts based on consumer shopping and multi-device behaviour.
Accept a wait at Consumer Barometer »
6. Public Information Explorer
Google's Public Data explorer publishes animated charts and maps of public datasets including economical, social, health and population data. After a niggling getting used to, you will find data easy to explore and visualise. And as the charts breathing over time, changes in world behaviour become easier to sympathise.
Information comes from a variety of third-party providers, such as national statistical offices, not-governmental organisations, and research institutions. 
Take a expect at Public Data Explorer »
seven. Facebook Advertising
With well over a billion global users, Facebook represents a huge repository of consumer data. By using Facebook'due south ad plan, researchers and marketers can tap into this data and gain valuable insight into consumer behaviour and information sizes.
When setting upwardly an ad campaign, you lot tin segment your audience, at which point Facebook volition publish the potential audience size, allowing you to evaluate marketing potential. This part of the process is gratuitous and yous are not obliged to make your campaign(due south) live.
I have put together the example beneath in a matter of minutes. It illustrates the potential audition size of French speaking, single eighteen-thirty year olds, who live in the UK and are interested in dating. A fairly key piece of insight if I'm setting up a dating business targeting specific segments. Please note, this is non for personal reasons! Click on the link below and accept a go yourself.
Have a look at Facebook Advertising »
8. LinkedIn Ads
LinkedIn's ad programme allows marketers and researchers to admission LinkedIn's user data free of charge. With its focus on professionals, y'all volition accept access to a range of data including company categories, sizes or specific names, task titles or job categories by land or city. LinkedIn will publish your potential achieve when you go through the process of setting up an ad campaign. As with Facebook, y'all are not obliged to make the ad campaign live at this betoken.
The example below illustrates how many journalists in the Britain work at the big broadcasters such every bit the BBC, ITV, Channel four and others. 
Take a expect at LinkedIn Ads »
9. Worldometers
Worldometers is run past an international team of developers and researchers, publishing world statistics. It was voted as one of the all-time complimentary reference websites by the American Library Association (ALA), and was chosen as content provider at the United Nations Briefing on Sustainable Development (Rio+xx), BBC News, and the National Media Museum (UK) amid others.
Whilst it doesn't allow segmentation of information, its country specific data is a valuable resource. And the existent-fourth dimension data found of its habitation page is both fascinating and shocking! Go take a wait.
Take a look at Worldometers »
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